Earth Day 2021: how sneaker brands Are Striving to Be a lot more sustainable & environment-friendly

This earth Day, we want to take some time to showcase and celebrate the sneaker brands who are doing their bit in becoming a lot more sustainable and environmentally-friendly. Whether it’s introducing brand new materials to their collections or completely reworking the manufacturing process from the ground up, these companies are injecting a lot of their time, money, and resources in buy to create a greener future for all of us, and this absolutely should have a spot of recognition.

So, if you want to learn a lot more on what your much-loved brands like adidas and Nike are doing to minimize their carbon footprint, we’ve rounded up some of the industry’s greatest names and taken a look at what exact they’re doing to be a lot more environment-friendly and ethical! While you’re here, here are some environment-friendly trainers that you can get ideal now!

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adidas

To kick things off, adidas are hands down one of the most sustainable brands in the game. For the past 20 years the German gigantic has been provided in the Dow Jones Sustainability Index, and we’re honestly not surprised. Last year, adidas created around 20 million pairs of shoes with Parley ocean plastic such as the Ultra Boost. In 2019, the brand collected the equivalent of 4.5 billion plastic bottles for its recycled apparel range.

That’s not all though, as the three stripes aims to only use recycled polyester from 2024 onwards and minimize their greenhouse gas emissions by 30% by 2030. This massive commitment is supported by the introduction of various new projects, including the Stan Smith Mylo which is crafted from mushrooms and Kanye West’s ever-popular Yeezy Foam RNNR that’s partially made with algae.

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Conversar

Converse are certainly no stranger when it pertains to environmentally-friendliness. The One star brand recently launched its Renew Collection which features a series of one-of-a-kind sustainable trainers and environment-friendly clothing. Made in collaboration with U.K.-based beyond Retro, each piece is made from 100% polyester from plastic bottles.

As the imprint falls under the Nike umbrella, they can also take advantage of the Beaverton brand’s critically acclaimed Crater Foam which uses about 12% Nike Grind rubber that’s collected from factory floors. This is just a single part of their commitment to design towards a waste-less future.

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Novo balanço

New balance has big plans for the future. While lots of other brands are focusing on their products, the Boston-based company plans to rework their entire business. By the year 2025, all operations owned by NB will be powered by 100% renewable energy. They also want to completely eliminate the use and discharge of hazardous chemicals and achieve zero waste to landfill in their footwear factories as well – that’s a lot to do in the space of four years!

Going back to their sneakers, collaborations with Jaden Smith have resulted in the highly desired Vision Racer which is crafted from a newly-developed Spinnex material that uses a minimum of 30% surplus textile waste. The upper is infused with scrap TPU, while the midsole features 5% reground EVA foam. This is just one of the lots of sustainable silhouettes that new balance are working on for a greener future.

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Nike

Without a shadow of a doubt, Nike is the greatest and a lot of successful sneaker brand out there, and they’re certainly doing their bit to become a lot more sustainable and eco-friendly. In 2019, the Beaverton-based company introduced the step To Zero initiative where they’re aiming towards a zero carbon and zero waste future. By the year 2025, they want to operate on 100% renewable energy. Additionally, Nike plan to divert 99% of all footwear manufacturing waste from landfills and use a lot more than 1 billion plastic bottles per year to create yarns for new jerseys and uppers for Flyknit shoes.

Many of these sustainable processes are already being implemented into their current product line. From the Air VaporMax to the space Hippie, these are all crafted from recycled materials without compromising on design and usability. The newly-announced Cosmic Unity is also playing a major role in this, with at least 25% of the entire shoe being made from reused materals.

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PUMA

PUMA is as ambitious as it gets. Not only have they given themselves environmental targets to achieve by 2015, they’re also got aims to get better in health and safety and human rights. Embedding human rights and compliance to ILO Core Conventions in all of their operations and suppliers, the German brand have also made sure that their products are manufactured under safe, faiR, condições de trabalho legais e humanas.

O resultado são produtos como o piloto e a camurça que estão sendo criados com materiais de origem sustentável que farão absolutamente uma enorme diferença a longo prazo.

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Vans de compra

Vans

A Vans é um rebatedor pesado no setor há algum tempo e está comprometido em minimizar seu impacto no planeta através de várias etapas. De eliminar completamente o uso de plásticos de uso único para reimaginar o ciclo de vida de seus produtos, a Anaheim Company está dando um passo, além disso, fornecendo à família Vans recursos e educação para serem muito mais sustentáveis ​​nas escolhas que fazem todos os dias, pessoalmente e no negócio.

Alguns destaques da jornada de vans para um futuro mais verde incluem a remoção de todas as sacolas de compras de plástico dos espaços de varejo até o final deste ano, expandindo seu programa de reciclagem de calçados globalmente até 2023, opera exclusivamente com energia renovável até 2025 e tornam os materiais principais 100% Regenerativo, renovável ou reciclado até 2030. Este roteiro de uma década mostra o compromisso da gravadora de se tornar muito mais consciente ecológico.

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Compra veja

Veja

Veja é, sem dúvida, uma das marcas de calçados mais sustentáveis ​​atualmente. Em vez de apenas verificar seu produto final, a empresa francesa de calçados analisa todo o processo do início ao fim. Quanto os trabalhadores são pagos? Quanto ganha um produtor de algodão orgânico? Quais são os produtos químicos usados ​​em cada par? Essas são tudo o que Veja considera ao criar seus tênis, é por isso que eles custam cinco vezes muito mais para produzir do que outras marcas.

Com o uso de comércio justo e matérias-primas orgânicas, eles também se uniram à Atelier Sans Frontières para fornecer empregos bem pagos e apoio social personalizado a todos os trabalhadores. Isso resulta em sapatos encantados feitos por pessoas encantadas.